pitch camping
Spring 2025 | Web Design
Pitch Camping is a fictional outdoor‑rental brand built around an inviting, story‑driven website experience. Its homepage offers a clear, engaging overview of the brand’s core sections, using intuitive interactive elements that guide visitors deeper into the site with ease. The “Build Your Own Kit” page is crafted specifically for tourists and first‑time campers, providing essential guidance and allowing users to explore curated starter kits or assemble their own from a selection of rentable gear.
The visual design blends character with practical e‑commerce functionality, using an illustrative style, expressive typography, and thoughtfully placed interface elements to create an experience that feels both delightful and efficient.
To simplify this process, the website features an engaging homepage that provides a concise overview of its key sections, with intuitive clickable elements that seamlessly guide users deeper into the site. The "Build Your Own Kit" page is specifically designed for tourists and new campers, offering essential information to help them get started. Users can choose from recommended kits or customize their own by selecting available rental products.
New or first-time campers often find shopping for gear challenging due to the overwhelming number of options and the specialized knowledge required. The vast selection of products, from tents and sleeping bags to cooking equipment and clothing, can be overwhelming. Additionally, technical specifications such as temperature ratings, water resistance, and pack size may be confusing for those unfamiliar with camping terminology.
Problem:
Recognition
UT Arlington 2026 Counterspace | Gold Award in UX/UI
UT Arlington 2026 Counterspace | Judge’s Choice Award
solution:
