The Reno Rodeo welcome kit uses a cohesive Western-themed design system that features rope borders, printscreen typography, and stylized photography to evoke a classic woodblock aesthetic that reflects the rodeo’s legacy as one of the oldest in the West.

From the guest pass to the CHOW Trail brochure and event schedule, each piece incorporates layered textures, directional signage, and playful iconography to reinforce the event’s identity while guiding attendees through food zones, daily programming, and key locations. All materials are bundled in a Western-style folder with saloon doors, offering a cohesive entry point that welcomes registered guests into the spirit and structure of the event.